What is an editorial strategy?

Publishing documentation without an editorial strategy is like development without the first level of specifications.

Let’s first start dealing with a contents strategy then we’ll add the planning part, that’s when you have an editorial strategy.

Content strategy helps organizations provide the right content, to the right people, at the right times, for the right reasons.

From: http://contentmarketinginstitute.com/2015/08/content-strategy-before-editorial

The page indicated above is a very general point of view for marketing, but the same policy applies for us.

Content strategy – watch this

Have a look at what Kristina Halvorson has to say, then we’ll talk about this strategy applied to documentation:

Content strategy for documentation – fast track

For documentation your need to define:

  • the content scope and objectives,
  • the target audience being addressed,
  • the vector of publication.

This is in fact a matrix with which you fine tune content delivery objectives for various segments of you user community over various vectors.