What is an editorial strategy?
Publishing documentation without an editorial strategy is like development without the first level of specifications.
Let’s first start dealing with a contents strategy then we’ll add the planning part, that’s when you have an editorial strategy.
The page indicated above is a very general point of view for marketing, but the same policy applies for us.
Content strategy – watch this
Have a look at what Kristina Halvorson has to say, then we’ll talk about this strategy applied to documentation:
Content strategy for documentation – fast track
For documentation your need to define:
- the content scope and objectives,
- the target audience being addressed,
- the vector of publication.
This is in fact a matrix with which you fine tune content delivery objectives for various segments of you user community over various vectors.